Privacy Policy
Last updated: 12/05/2025
This Privacy Policy explains how we collect, use and protect personal data obtained through the aurorasdr.ai website and channels connected to the system.
1. Data we collect
We may collect:
- Identification data: name, email, phone, position, company.
- Commercial data: business information, lead volume, CRM usage.
- Navigation data: pages visited, time spent, traffic source, cookies.
- Interaction data: information entered in forms, chatbots or integrations with CRM and WhatsApp API (to the extent authorized by the client).
2. Purposes of processing
We use the data to:
- Respond to inquiries and commercial requests.
- Provide information about demos, proposals and AuroraSDR.ai services.
- Improve the operation of the AI SDR, conversational flows and system performance.
- Perform internal analysis and usage metrics (without publicly exposing sensitive data).
- Send communications related to the service (onboarding, support, relevant news).
3. Legal basis
Data processing is based on:
- User consent when completing forms or initiating contact.
- The need to have this data for service provision.
4. Storage and security
Data may be stored in external services such as:
- CRM platforms (e.g., Kommo).
- Cloud infrastructure providers.
- Messaging and telephony services (e.g., WhatsApp API/Twilio or similar).
We adopt reasonable security measures and restricted access, without guaranteeing absolute invulnerability of systems.
5. Data sharing with third parties
Data is only shared with third parties necessary for service operation (technology providers, CRM, AI infrastructure, etc.).
Personal data is not sold to third parties.
6. User rights
The user may request:
- Access to data stored about them.
- Rectification or updating of such data.
- Deletion of their data, when legally possible.
To exercise these rights, you can write to:
7. Cookies
The site may use cookies and similar technologies to:
- Remember navigation preferences.
- Measure traffic and campaign performance.
- Improve user experience.
Users can configure their browser to block or delete cookies, although this may affect the site usage experience.